01Who we are and scope
This Privacy Policy describes how VELDEN LLC (“VELDEN,” “we,” “us” or “our”), a limited liability company organized in the State of New Mexico, United States, handles personal information when you:
- visit our website at veldenllc.com (the “Site”);
- join our waitlist or contact us by email;
- use a mobile app published by VELDEN (“VELDEN Apps”); or
- work with us as a client or a client’s representative.
We are the party responsible for the personal information described in this policy, except where we process data on behalf of a client, as explained in Client projects.
02Information we collect
Information you give us
- Waitlist. Your email address and, if you choose, your area of interest (our apps, a client project or both), with the date and time of your signup.
- Correspondence. If you email us, we receive your name, email address and anything you choose to include in your message.
- Client relationships. Business contact details (name, role, company, email, phone), billing details needed to issue invoices, and project information you share with us.
Information collected automatically
- Server logs. Like almost every website, our hosting provider records technical information for each request, such as IP address, browser type, the page requested, referring page and time. These logs are used only to operate, secure and troubleshoot the Site.
- Abuse prevention. When you submit the waitlist form, we create a one-way, salted hash of your IP address to limit repeated submissions. The hash cannot be used to recover your IP address and is deleted within one hour.
We do not collect sensitive personal information (such as government identifiers, financial account numbers, health information or precise geolocation) through the Site, and we ask that you do not send it to us.
03Cookies and tracking
The Site does not use cookies. We do not use analytics tools, advertising pixels, session recording, fingerprinting or any cross-site tracking technologies on the Site.
To display the Site, your browser loads fonts from Bunny Fonts (bunny.net) and open-source code libraries from jsDelivr (cdn.jsdelivr.net). As with any file delivered over the internet, these providers receive your IP address and basic browser information in order to deliver the files. We do not receive data from them, and they are not permitted by us to use the Site for advertising.
Because we do not track you across websites, there is nothing for a “Do Not Track” signal to switch off. We also treat Global Privacy Control (GPC) signals as a valid request to opt out of any sale or sharing of personal information, even though we do not engage in either.
04How we use information
We use personal information only to:
- send you the launch announcement and related updates you asked for when joining the waitlist;
- reply to your messages and provide proposals, services and support;
- issue invoices, keep business and accounting records, and meet our tax and legal obligations;
- operate, maintain and secure the Site and our apps, and prevent spam, fraud and abuse; and
- comply with applicable law and enforce our Terms of Service.
We do not use personal information for automated decision-making that produces legal or similarly significant effects, and we do not build advertising profiles.
05No sale or sharing
We do not sell personal information, and we do not share it for cross-context behavioral advertising or targeted advertising. We have not done so in the past twelve months. We do not rent or trade email lists.
06When we disclose information
We disclose personal information only in these limited cases:
- Service providers that help us run our business, such as website hosting, email delivery and accounting services. They may use the information only to provide services to us, under confidentiality and data protection obligations.
- Legal requirements. When we believe in good faith that disclosure is required by law, subpoena or court order, or is necessary to protect the rights, property or safety of VELDEN, our clients, users or the public.
- Business transfers. If VELDEN is involved in a merger, acquisition or sale of assets, personal information may be transferred as part of that transaction, subject to this policy.
- With your consent or at your direction.
07VELDEN apps and Apple
VELDEN Apps are distributed through Apple’s App Store. All purchases and subscriptions are processed by Apple. We never receive or store your payment card details. Apple provides us with limited, non-identifying transaction information (for example, that a subscription is active) so that we can unlock the features you paid for.
Each VELDEN App publishes its data practices in its App Store privacy details (“App Privacy” labels) before release. Our apps are designed to keep your personal content, such as journal entries or habit history, on your device or in your own iCloud account wherever possible. If an app collects information in a way that differs from this policy, it will provide an app-specific notice and, where required, ask for your consent first.
Your use of the App Store is also subject to Apple’s own privacy policy, which we do not control.
08Client projects
When we build websites, software or apps for a client, we may process personal information on the client’s behalf, for example the client’s customer records in a database we develop or maintain. In that role we act as a service provider (or “processor”): we handle that data only on the client’s documented instructions, for the purpose of providing the services, and under the confidentiality terms of our written agreement. Individuals whose data is held by one of our clients should contact that client directly; we will assist the client in responding.
09Data retention
- Waitlist: until you unsubscribe or ask us to delete your address, and in any case no longer than 24 months after the related app launch.
- Correspondence: for as long as needed to respond and follow up, generally no longer than 24 months after our last contact.
- Client and billing records: for the duration of the relationship and afterwards as long as required for tax, accounting and legal purposes (typically up to seven years).
- Server logs: for a limited period set by our hosting provider, generally no longer than 90 days, unless needed to investigate a security incident.
- Rate-limit hashes: deleted within one hour.
10Security
We use reasonable administrative, technical and physical safeguards designed to protect personal information, including encrypted HTTPS connections, access restricted to people who need it, storage outside the public web directory, and data minimization. No method of transmission or storage is completely secure, but we work to protect your information and will notify you and the relevant authorities of a data breach where the law requires it.
11Your privacy rights
Wherever you live, you may ask us to:
- confirm whether we hold personal information about you and provide a copy of it;
- correct inaccurate information;
- delete your information, subject to legal record-keeping obligations;
- stop sending you emails (every waitlist email includes an unsubscribe option, or you can simply reply to it); and
- opt out of any sale, sharing or targeted advertising (we do none of these).
United States residents. Residents of California, Colorado, Connecticut, Virginia, Utah, Texas, Oregon and other states with comprehensive privacy laws have the rights described above under those laws, including the right to know the categories of personal information we collect (identifiers such as email address, and internet activity such as server log data), the purposes described in this policy, and the categories of recipients described above. You may use an authorized agent to make a request. If we deny your request, you may appeal by replying to our decision, and you may contact your state attorney general if you are not satisfied with the outcome.
Canadian residents. You have rights of access and correction under the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial laws, and you may withdraw your consent at any time, subject to legal or contractual restrictions.
To make a request, email hello@veldenllc.com. We will verify your request using the information we already hold (for example, by confirming control of your email address) and respond within 30 days, or within the period required by applicable law. We will not discriminate against you for exercising your rights.
12Children’s privacy
The Site and our services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, contact us and we will delete it. VELDEN Apps are rated through the App Store’s age rating system and are not designed for children unless an app explicitly states otherwise.
13Where data is stored
VELDEN is based in the United States, and we store and process personal information in the United States. If you access the Site from outside the United States, you understand that your information will be transferred to and processed in the United States, where data protection laws may differ from those in your jurisdiction.
14Changes to this policy
We may update this policy from time to time. The “Last updated” date at the top shows when it was last revised. If we make material changes, we will notify waitlist members by email or place a clear notice on the Site before the changes take effect.
15Contact us
Questions or requests about this policy or your personal information: